Built by the Community, For the Community
The Digital Home Show That Never Ends.
Tri-Cities TN Home is a local, community-focused digital platform built to help homeowners and future homeowners make more confident decisions—while helping trusted local professionals become more known, liked, and trusted in the communities they serve.
At its core, Tri-Cities Home is designed to feel like a Digital Home Show that never ends. Instead of a single weekend event, this platform is available year-round, offering educational content, local expertise, and trusted connections—all in one place.
A collaboration between HBA Media Group — a leader in branded content platforms — and a trusted network of local advertising partners from The Johnson City Area HBA (Home Builders Association), Tri-Cities Home offers something truly unique: A space where Local Home Service Providers can showcase their human side while delivering valuable, trustworthy resources to the communities they love.
People do business with those they know, like, and trust.
A Community-First Approach
Buying, building, renovating, or insuring a home is one of the biggest decisions most people will ever make. We believe those decisions should be guided by local knowledge, real experience, and trusted relationships, not generic advice from out-of-state sources.
That’s why everything you see here is intentionally hyper-local:
- Local professionals
- Local insights
- Local communities
- Local stories
Our goal is simple: help neighbors connect with professionals they can know, like, and trust—before they ever pick up the phone.
Built in Partnership with Local Industry Leaders
Tri-Cities Home operates in collaboration with local advertising partners and professional associations.
This partnership model allows us to:
- Maintain professional editorial standards
- Keep the platform consumer-focused
- Support local organizations through non-dues revenue
- Give trusted professionals meaningful visibility—without turning the platform into a sales pitch
The result is a win for the community, the professionals who serve it, and the organizations that support them.
What You’ll Find on the Platform
Tri-Cities Home brings together multiple formats under one roof:
Educational Articles & Videos
Clear, helpful information for homeowners and buyers—written in plain language, not industry jargon.
Member Spotlights & Profiles
A chance to get to know the people behind local businesses—their values, experience, and connection to the community.
Find-a-Pro Directory
A simple way to discover trusted local professionals across home-related industries.
Digital Home Magazine (Flip Book)
A curated, interactive publication that highlights local expertise, stories, and resources in a modern, engaging format.
Advertisements
Clear, helpful information for homeowners and buyers—written in plain language, not industry jargon.
Together, these elements create an always-on experience that mirrors the value of a traditional home show—without the time limits.
Why This Platform Exists
This initiative was created with a clear intention:
- To educate first
- To build trust over time
- To elevate the visibility of professionals who are invested in their community
- To support local associations and their members in a sustainable, long-term way
Rather than chasing clicks or short-term attention, Tri-Cities Home is focused on lasting relationships—the kind that turn information into confidence and familiarity into trust.
Advertising on Tri-Cities Home
Advertising on our site and in the Seasonal Digital Magazine offers businesses a smart way to:
- Reach homeowners and buyers at key decision-making moments.
- Build long-term credibility and community presence.
- Connect through high-value content — not just ads.
Each advertiser is carefully featured to ensure they are seen not just as providers, but as neighbors, community leaders, and trusted advisors.
Ad Partners must be Members of the The Johnson City Area HBA.
To Inquire About Membership, Contact the JCAHBA
If you are interested in Advertising on our Platforms, check out our Ad Options and Request Ad Pricing
Looking Ahead
Tri-Cities Home is just getting started. As the platform grows, so will the depth of content, the number of local voices involved, and the opportunities for the community to engage.
We’re excited to build something that reflects the pride, professionalism, and people of the Tri-Cities—today and for years to come.
